Development Pathways for Local Cultural Heritage Protection and Culture–Tourism Integration

摘要

Abstract

With the vigorous development of the economy and tourism industry, local cultural heritage protection and culture–tourism integration have become important components of sociocultural and economic development. Based on the protection of local cultural heritage, this paper explores the internal relationship between cultural heritage protection and culture–tourism integration, as well as their implementation pathways and optimization strategies. Through literature review, field investigation, and case analysis, the study finds that current cultural heritage protection faces problems such as funding shortages, insufficient professional talent, and outdated protection concepts, while culture–tourism integration is confronted with difficulties including excessive commercialization, superficial exploration of cultural connotations, and an incomplete industrial chain. Cultural heritage protection and culture–tourism integration are mutually reinforcing. Heritage serves as the resource foundation and spiritual core of culture–tourism development, while the culture–tourism industry provides development momentum and communication carriers for heritage protection. Accordingly, this paper proposes a “four-in-one” development pathway: establishing the concept of protection first and moderate development; constructing a collaborative mechanism involving government guidance, market operation, and social participation; developing diversified culture–tourism products such as cultural experiences, study tours, and vacation programs; and improving an integrated support system covering planning, policies, standards, and supervision. This study provides a useful reference for local cultural heritage protection and the high-quality development of the culture–tourism industry.