Research on Interior Design Methods for Commercial Exhibition Spaces Supported by Digital Technology
数字化技术支持下商业展陈空间室内设计方法研究

摘要

数字化技术正深刻重塑商业展陈空间的室内设计范式。传统展陈空间以静态陈列和单向信息传递为主，难以满足 当代消费者多元化、沉浸式的体验需求。基于虚拟现实、增强现实、全息投影、交互传感及数据可视化等数字化技术 的介入，商业展陈空间实现了从"信息容器"向"体验场域"的范式转换。通过构建"技术赋能—空间重构—体验优化"的设 计逻辑框架，探讨数字化技术支持下商业展陈空间室内设计的方法论体系，分析空间叙事、交互界面、感官协同与数 据驱动等核心设计策略，为商业展陈空间的数字化转型提供理论支撑与实践路径。 

Abstract

Digital technology is profoundly reshaping the interior design paradigm of commercial exhibition spaces. Traditional exhibition spaces are mainly characterized by static display and one-way information transmission, making it difficult to meet contemporary consumers’ diversified and immersive experiential needs. With the intervention of digital technologies such as virtual reality, augmented reality, holographic projection, interactive sensing, and data visualization, commercial exhibition spaces have realized a paradigm shift from “information containers” to “experiential fields.” By constructing a design logic framework of “technology empowerment—spatial reconstruction—experience optimization,” this paper explores the methodological system of interior design for commercial exhibition spaces supported by digital technology, analyzes core design strategies such as spatial narrative, interactive interfaces, sensory coordination, and data-driven design, and provides theoretical support and practical paths for the digital transformation of commercial exhibition spaces.