Media Empowerment and Living Continuity: Narrative Strategies and Cultural Transmission Value of the Intangible Cultural Heritage Documentary Guarding the Beauty of Intangible Cultural Heritage
媒介赋能与活态赓续：非遗纪录片《守护非遗之美》的 叙事策略与文化传承价值

摘要

非物质文化遗产的影像传播是新时代我国非遗保护体系的重要组成部分。中央广播电视总台2024年推出的 人文纪录片《守护非遗之美》以两集篇幅构建了“宏观谱系梳理+微观个案叙事”的双轨叙事框架，全景覆盖全国 30 余个省区市的上百项非遗项目，深度刻画侗族大歌、华阴老腔的当代传承实践。本文基于文本细读法，结合媒介 文化理论与非遗保护学术框架，从叙事结构、主体转向、视听表达三个维度解析该片的创作策略，从文化认同建构、 传承路径示范、文化生态传播三个层面阐释其文化价值。研究发现，该片实现了非遗影像从“技艺记录”向“生态呈现” 的范式升级，为非遗题材纪录片的精品化创作提供了参照样本，也为中华优秀传统文化的创造性转化与创新性发展 提供了可复制的媒介实践路径。

Abstract

The visual dissemination of intangible cultural heritage is an important component of China’s intangible cultural heritage protection system in the new era. The humanities documentary Guarding the Beauty of Intangible Cultural Heritage, launched by China Media Group in 2024, constructs a dual-track narrative framework of “macro-level genealogical overview + micro-level case narration” within two episodes. It offers a panoramic presentation of hundreds of intangible cultural heritage items across more than 30 provinces, autonomous regions, and municipalities in China, while providing an in-depth portrayal of the contemporary transmission practices of the Grand Song of the Dong ethnic group and Huayin Laoqiang. Based on close textual reading, and in combination with media culture theory and the academic framework of intangible cultural heritage protection, this paper analyzes the documentary’s creative strategies from three dimensions: narrative structure, subject-oriented transformation, and audiovisual expression. It further interprets its cultural value from three aspects: the construction of cultural identity, the demonstration of transmission paths, and the dissemination of cultural ecology. The study finds that the documentary realizes a paradigmatic upgrade in intangible cultural heritage images from “recording craftsmanship” to “presenting ecology.” It provides a reference model for the high-quality creation of documentaries on intangible cultural heritage, and offers a replicable media practice path for the creative transformation and innovative development of fine traditional Chinese culture.