Research on the Communication Mechanism of Visual Art in Public Cultural Spaces
公共文化空间中的视觉艺术传播机制研究

摘要

公共文化空间已由静态展示场所转向融合空间体验、社会交往与数字平台的复合传播场域。文章采用 文献分析与官方统计描述，从公共性和媒介化视角考察视觉艺术传播，提出“空间框定—符号转译—具身体验— 关系共创—跨媒扩散”的生成机制。研究发现，当前实践存在可见性挤压阐释、参与形式化和平台传播扁平 化等问题。为此，应以公众认知路径组织分层叙事，打通在场体验与数字传播，以共同生产和多维评价提升 文化理解、社会连接与持续参与。

Abstract

 Public cultural spaces have shifted from static exhibition venues to composite communication fields that integrate spatial experience, social interaction, and digital platforms. Through literature analysis and descriptive analysis of official statistics, this paper examines visual art communication from the perspectives of publicness and mediatization, and proposes a generative mechanism of “spatial framing–symbolic translation–embodied experience–relational co-creation–cross-media diffusion.” The study finds that current practices face problems such as visibility compressing interpretation, formalized participation, and flattened platform communication. Therefore, layered narratives should be organized according to the public’s cognitive pathways, on-site experience and digital communication should be connected, and cultural understanding, social connection, and sustained participation should be enhanced through co-production and multidimensional evaluation.