Development and Communication of Art IP from the Perspective of the Cultural Industry
文化产业视域下艺术IP的开发与传播

摘要

艺术IP是文化产业连接艺术资源、知识产权、媒介传播与消费场景的重要形式。文章采用文献分析、 产业数据描述与机制建构方法，辨析符号空心化、过度授权和平台依赖等问题，提出“资源识别—母题提炼— 权利治理—跨媒开发—社群传播—反馈迭代”模型。研究认为，艺术IP应以稳定意义内核和可扩展叙事为基础， 通过内容圣经、分级授权与场景运营形成产品生态；传播需坚持跨媒内容增量、社群协商和文化翻译。全周 期治理应兼顾版权伦理、AIGC披露、文化效益与产业效益，推动艺术资源由一次性流量转化为可持续文化资产。

Abstract

 Art IP is an important form through which the cultural industry connects artistic resources, intellectual property rights, media communication, and consumption scenarios. Using literature analysis, industry data description, and mechanism construction, this paper identifies problems such as symbolic hollowing, excessive licensing, and platform dependence, and proposes a model of “resource identification–motif refinement–rights governance–cross media development–community communication–feedback iteration.” The study suggests that art IP should be based on a stable meaning core and extensible narratives, and should form a product ecosystem through content bibles, tiered licensing, and scenario-based operation. Communication should adhere to cross-media content expansion, community negotiation, and cultural translation. Whole-cycle governance should take into account copyright ethics, AIGC disclosure, cultural benefits, and industrial benefits, so as to promote the transformation of artistic resources from one off traffic into sustainable cultural assets.