Content Innovation of Radio and Television Programs in the New Media Environment
新媒体环境下广播电视节目的内容创新

摘要

新媒体改变了广播电视节目的用户关系、叙事单元与传播路径，内容创新不能等同于节目切条或技术 叠加。文章采用文献分析、行业数据描述与机制建构方法，辨析选题同质化、语境断裂、算法迎合和技术奇 观化等问题，提出“议题发现—用户洞察—母版叙事—多端变体—互动服务—数据复盘”闭环。研究认为， 节目创新应以公共价值和地方知识为支点，以跨端增量表达和参与式服务重建用户关系，并由数据与人工智 能辅助而非替代编辑判断。通过一体化生产、事实核验和双重评价，可推动广播电视内容由单次播出产品转 向持续更新的公共知识与服务系统。

Abstract

New media has changed the user relationships, narrative units, and communication paths of radio and television programs. Content innovation cannot simply be equated with program clip segmentation or technological superposition. Using literature analysis, industry data description, and mechanism construction, this paper identifies problems such as topic homogenization, contextual rupture, algorithmic catering, and technological spectacularization, and proposes a closed loop of “issue discovery–user insight–master narrative–multi-terminal variants–interactive service–data review.” The study suggests that program innovation should be supported by public value and local knowledge, rebuild user relationships through cross-terminal incremental expression and participatory services, and use data and artificial intelligence to assist rather than replace editorial judgment. Through integrated production, fact checking, and dual evaluation, radio and television content can be transformed from one-time broadcast products into a continuously updated system of public knowledge and services.