Emotional Narrative Function of Color Language in Film and Television Works
影视作品中色彩语言的情感叙事功能

摘要

色彩在影视作品中不仅承担造型和风格功能，还通过感知刺激、文化编码与叙事情境参与情感建构。 文章采用文献分析、实验数据描述与机制建构方法，辨析固定色义、视觉风格压倒叙事以及后期调色替代前 期设计等问题，提出“叙事诊断—色彩母题—场面调度—时间演变—视听协同—观众检验”闭环。研究认为， 色彩应由人物弧线和情节结构驱动，通过明度、饱和度、色相关系的重复与变奏形成情感记忆，并与剪辑、 表演和声音协同。跨部门色彩管理及叙事、技术双重评价，可使色彩由情绪装饰转化为具有结构能力的影视 语言。

Abstract

In film and television works, color not only performs modeling and stylistic functions, but also participates in emotional construction through perceptual stimulation, cultural coding, and narrative contexts. Using literature analysis, experimental data description, and mechanism construction, this paper identifies problems such as fixed color meanings, visual style overriding narrative, and post-production color grading replacing pre-production design, and proposes a closed loop of “narrative diagnosis–color motif–mise-en-scène–temporal evolution–audiovisual coordination–audience verification.” The study suggests that color should be driven by character arcs and plot structures, and should form emotional memory through the repetition and variation of brightness, saturation, and hue relationships, while coordinating with editing, performance, and sound. Cross-departmental color management and dual evaluation of narrative and technology can transform color from emotional decoration into a film and television language with structural capacity.